Microsoft vs. Google: The New Battle for Your Network

posted on: October 09, 2007 | about stocks: MSFT / GOOG

If Microsoft (NASDAQ: MSFT) had optimized expenses in the quarter ended June 30, 2007 the company would have earned $6.3 billion.

I was about to dive into the Deep Blue Ocean in Red Sea, Hurugada, Egypt.

Blue Ocean Creation: BUM of Cafe Industry

BUM[Buyer Experience Cycle]

BUM is a tool of 'Blue Ocean Strategy' written by Chan.kim and Renee Maugorgne. You can use 'BUM' to make a new strategic move.

Cafes such as Starbucks, Coffee Bean and other locals are competing on the blue spot at the left matrix. Starbucks have already unlocked untapped market and widen their teritory world wide followed by other imitators. But thery are just imitators. They have been trying to differentiate only their concept and mode. That's why another blue ocean can not be created.

Tom N Toms is a rising star in Korean cafe industry. I think they are trying to giving customers
unexceptional utilities(See above pink spots). See belows

[Supplement and conveniece] You can access wireless internet without any extra
charges(Stabucks seem to put extra charges on that)
[Maintenance and Productivity] You can refill 'Americano' with 50cents to 1$
(depending on the size)
[Maintenance and Convenience] You can stay in Tom N Toms until 3AM.(That's why I prefer it to Starbucks(until 11:00 PM))
I can not say Tom N Toms created a new untapped market. But their branch numbers are increasing drastically.
Applying their exceptional offers to 'BUM' shows you what a powerful tool it is. Even though 'BUM' is seggested for creating 'Blue Ocean' red oceanist can use this tool for differentiate their products or services.