The BUM of Google, the best search engine and ICON of the Web surfin Industry in the World, show you where the hotspots of existing search engine market and Google are located.
As you can see the Green block, the existing search engine market has been created by giving web surfer a convenience which means that you can search and find whatever you want in anytime and everywhere.
But as time goes by, the contents and information have been increased by geometric progression and again, supply exceed the demands. Users do not want the meaningless information anymore. They want just what they want to know. Please be a good search engine, not an Information EXPO! They do not need splendid main page with flash, movie clip, news and even Ads!
Let's follow as the arrow is pointing, the hotspot of Google.
1. They eliminate everything but searching window on the main page. It looks cool! which one do you prefer?
2. The hotspot says the excellence of the search results. As you can see, Google can find you whatever you want and even more! Now you can learn from the result. That why they are doing and calling a "Googling"! You can get the results you never have expected before.
3. Now they are moving to another block. It is the simplicity in supplementary service like calender, blog and office program etc. They are focus not on the outside information of the use but on the inside information of the user like schedule, blog and desktop files. Users can control at least themselves in anywhere with google. It's really user friendly services!
Yahoo still has large share of the market and good brand image. It can be also a Blue ocean company in someways. But in this case, my point is that google find their own way in every step of development. I cannot guarantee you the constant success of the Google. But they are doing strategic move constantly. They have the DNA of Blue Ocean Strategy I think.
If you look for Blue Ocean Strategy, you have to change your DNA from red to blue!
by June
