BUM of Google the Search Engine

The BUM of Google, the best search engine and ICON of the Web surfin Industry in the World, show you where the hotspots of existing search engine market and Google are located.

As you can see the Green block, the existing search engine market has been created by giving web surfer a convenience which means that you can search and find whatever you want in anytime and everywhere.

But as time goes by, the contents and information have been increased by geometric progression and again, supply exceed the demands. Users do not want the meaningless information anymore. They want just what they want to know. Please be a good search engine, not an Information EXPO! They do not need splendid main page with flash, movie clip, news and even Ads!

Let's follow as the arrow is pointing, the hotspot of Google.
1. They eliminate everything but searching window on the main page. It looks cool! which one do you prefer?

2. The hotspot says the excellence of the search results. As you can see, Google can find you whatever you want and even more! Now you can learn from the result. That why they are doing and calling a "Googling"! You can get the results you never have expected before.

3. Now they are moving to another block. It is the simplicity in supplementary service like calender, blog and office program etc. They are focus not on the outside information of the use but on the inside information of the user like schedule, blog and desktop files. Users can control at least themselves in anywhere with google. It's really user friendly services!

Yahoo still has large share of the market and good brand image. It can be also a Blue ocean company in someways. But in this case, my point is that google find their own way in every step of development. I cannot guarantee you the constant success of the Google. But they are doing strategic move constantly. They have the DNA of Blue Ocean Strategy I think.

If you look for Blue Ocean Strategy, you have to change your DNA from red to blue!

by June

Google Profit Jumps on Market Share Gains From Yahoo

Google Profit Jumps on Market Share Gains From Yahoo (Update4)By Ari LevyEnlarge Oct. 18 (Bloomberg) --

Google Inc., owner of the most- popular Internet search engine, said third-quarter profit jumped 46 percent, beating analysts' estimates, after the company sold more advertisements on the Web and its YouTube video site.
Net income rose to $1.07 billion, or $3.38 a share, from $733.4 million, or $2.36, a year earlier, Google said today in a statement. Sales advanced 57 percent to $4.23 billion.Google's sales growth has topped 50 percent in all of its 13 quarters as a public company, spurred by search query gains against Yahoo! Inc. and Microsoft Corp. Today's report may reassure investors that company's earnings justify its stock price, which hit $660 in extended trading.``They're still looking good across the board,'' said Erick Maronak, chief investment officer at Victory NewBridge Capital Management in New York, which oversees $1.3 billion including Google shares. ``It's hard to really come across a company that's at the intersection of such big trends.''Excluding stock-compensation costs, profit was $3.91 a share, Mountain View, California-based Google said. That topped the $3.78 average estimate of analysts in a Bloomberg survey. Revenue, excluding sales passed on to partner sites, rose to $3.01 billion, beating the average estimate of $2.94 billion.Google shares rose $7.38, or 1.2 percent, to $647 in extended trading. The shares gained $6.14 to $639.62 at 4 p.m. New York time on the Nasdaq Stock Market and have advanced 39 percent this year.Beating Estimates``It's obvious to us that our model continues to work very well,'' Chief Executive Officer Eric Schmidt said on a conference call with analysts.Schmidt, 52, has now beaten analysts' profit estimates in all but two of Google's earnings reports. The stock passed $600 this month, buoyed by Google's market-share gains and advertisers shifting more spending to the Web.Three months ago, Google reported profit that missed analysts' estimates because the company increased spending on research and hired more workers.``It's nice to see them back on track, delivering earnings above expectations,'' said Tim Ghriskey, chief investment officer at Solaris Asset Management in Bedford Hills, New York.Hiring Plans. Google added 2,130 employees in the quarter, bringing its total to 15,916. Schmidt said some of these employees represent an ``overhang'' from previous agreements and that the company is paying close attention to its hiring plans.Revenue on Google's own sites climbed 68 percent to $2.73 billion, while sales on partner sites gained 40 percent to $1.45 billion. Capital spending rose to $552.6 million from $492.2 million a year ago.To sustain growth, Google began selling ads in video clips on YouTube during the quarter, and this month started offering Web sites a way to run clips and related ads alongside articles. The company bought YouTube for $1.65 billion last year.``We're surprised at the number of people willing to experiment with these new formats,'' Vice President Marissa Mayer said in an interview yesterday at the Web 2.0 conference in San Francisco. ``They ultimately will be very large businesses.''Google is also trying to extend its ads beyond personal computers to mobile handsets. Last month, the company introduced a version of its AdSense software for mobile-phone Web sites, letting them show ads relevant to their content.Mobile Services``It's very important to have these kinds of information services available in mobile phones'' for countries such as India where mobile phones outnumber computers, co-founder Sergey Brin said in an interview. In 10 years, mobile ads and services may make up half of Google's business, he said.Google didn't forecast profit for this quarter, a policy the company says prevents it from finessing earnings to meet analysts' expectations.Yahoo, owner of the most-visited U.S. Web site, reported profit two days ago that beat analysts' estimates on higher sales of display ads. That lifted expectations for Google. Of 38 analysts who follow Google's stock, 34 recommend buying it and four say hold.Google accounted for 61 percent of global search queries in August, ahead of Yahoo's 14 percent and Microsoft's 4 percent, according to Reston, Virginia-based ComScore. In the U.S., Google had 57 percent of the market in September, compared with 24 percent for Sunnyvale, California-based Yahoo and 10 percent for Redmond, Washington-based Microsoft.That dominance helped Google generate cash of $3.36 billion in the previous three quarters, 2.6 times more than Yahoo over the same period, according to data compiled by Bloomberg.

To contact the reporter on this story: Ari Levy in San Francisco at Alevy5@bloomberg.netLast Updated: October 18, 2007 18:37 EDT

Bloomberg.com: Worldwide

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Who can stop Google's irresistible growth?

I think it is impossible to stop that because they are still creating Blue ocean simultaneously reconstructing there boundary.
Google. Inc. itself is alive. They are moving, changing and thus leading the world trend. Their portfolios are all positioned on Pioneer's. Who can say the search engine is positioned on settler's.

Dear, Yahoo and MS., create your own Blue Ocean.

by June

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